BuzzFeed Extends Partnership with Nalytics
“Data is a strategic, core asset to us; its enablement is vital and a pre-requisite to any digital transformation exercise. Nalytics is an essential partner on this journey.”
BuzzFeed, the leading independent global media company, has extended its use of the Nalytics technology platform.
BuzzFeed operates in a high-pressure world, where accessing information rapidly and accurately, and finding the ‘needles in the haystack’ is mission critical. This is getting more-and-more difficult given the burgeoning volumes of unstructured, textual data overwhelming today’s businesses.
To help them succeed in this dynamic environment BuzzFeed needed an agile partner, willing to operate in a close and flexible fashion, and able to respond innovatively.
One of BuzzFeed’s Senior Editors explains:
“It’s not just about the quality of the solution, but about the quality of the relationship. The Nalytics team has a refreshingly open and agile approach to working with us, which has seen our investment in them increase accordingly. They are a customer-centric organisation that respond quickly to our changing needs.”
“Data is a strategic, core asset to us; its enablement is vital and a pre-requisite to any digital transformation exercise. Nalytics is an essential partner on this journey.”
BuzzFeed is looking forward to evangelising its use of Nalytics to its wider international base.